Denimology

Anyone can conquer the world with the right pair of denim.
Denim jeans have existed forever in the fashion industry. This unisex apparel is the apple of everyone’s eyes as it suits every age group. One cannot get enough of these heavenly blue pieces as these never go out of trend. From bell bottoms to skinny jeans or from bleached to ripped and textured jeans, the evolution of our everyday wear has been mesmerizing.

Why do we love our jeans?

Jeans is our most trusted companion. We love them because they can pull off any look right from casual to trendy.

The secret behind its success and popularity lies in its flexibility and comfort of the material. Denim jeans is the most versatile apparel that fits well in every category of clothing be it western, contemporary or ethnic Indian wear. This ready to wear apparel is good to go, at any time of the year and it is the most convenient everyday option. We have all owned a number of jeans that don’t fit us anymore or are too ragged to be worn but throwing or donating them away seem a little harsh. The solution to getting rid of the piles kept in your closest without destroying it completely lies in repurposing the apparel.

Clever ways of repurposing your jeans:

Turn it into a vest: If your jeans are still in a good condition but are too tight to be worn, the solution lies in its upcycling. Upcycle your old jeans into a beautiful vest and pair it with your favourite dresses and tees.